"Advertisers are waking up to the potential of Internetvideo units. People want more than atwo-dimensional experience online, and this powerful medium now reacheseveryone with engaging and interesting content," said Erin Hunter, senior vicepresident of comScore Networks Media and Entertainment Solutions. "Contrary to public perception, it's notjust 'college kids' or 'bleeding edge' Internet users who are streaming videos. Publishers are using innovative approachesto deliver their content, using high-quality video product clips, music videos,movie trailers - even full news broadcasts - to engage their consumer. This creates a fantastic opportunity foradvertisers to capitalize on what is now a mainstream audience."
"Formore than ten years, streaming media technology has enabled the delivery ofaudio and video online, yet in today's market a huge need still exists forreliable, research-based demographics and statistics," said Dan Rayburn,executive vice president of StreamingMedia.com. "Prior studies and reports onthe growth and adoption of streaming and digital media were limited to smallsamples and provided very little in the way of detailed collection points.StreamingMedia.com is thrilled to be able to work with comScore to provide suchdetailed benchmarks for the marketplace."
To purchase a copy of the "State of the Consumer StreamingMarket" report, please visit For additional information regardingcomScore's streaming media measurement capabilities, e-mail firstname.lastname@example.org orvisit www.comscore.com/streaming.
StreamingMedia is a diversified media company serving and educating the streaming mediaindustry and community. Our business consists of three core areas: our web siteStreamingMedia.com, exhibitions and conferences, and research and publications.Lead by a team of recognized industry experts, Streaming Media is dedicated toproviding industry professionals and corporations utilizing digital mediatechnology with global real-time news, resources and services througheditorial, discussion lists, feature articles, and much more.
Built in 1872, this beautiful lighthouse is managed by the Old Fort Niagara Association, which also manages and maintains Old Fort Niagara. There are just a couple of webcams located in lighthouses around the Great Lakes, but this is the only one with hi-def live streaming.The Fort has a storied naval past. You can follow today's marine industry by scrolling below the Fort's webcam and click on the ships on the map if you see one pass by the Fort. When you scroll over and click on any ship, it will tell you all the information on that particular vessel. Give it a try..Learn more about our lighthouse here.
The streaming market continued its evolution in the first quarter of 2022. Entertainment on Demand, our solution measuring streaming service, reveals the following subscriber behaviors in the U.S. for the first quarter of 2022:
Stacking has levelled off in the first quarter, seeing no growth in the average number of streaming services accessed per household. Across total streaming the average number remains 4.7 services, unchanged vs the fourth quarter. Within paid streaming, consumers are accessing 3.7 services per household, also unchanged vs the fourth quarter.As indicated by the stable penetration of streaming, the leveling off of stacking also indicates the US is not cutting streaming as seen in other countries (i.e., the UK, driven by the economy). It still has an important role in US households. Drivers of cancellation in the first quarter provide further insight. Cancellation of a streaming platform in order to save money remains the single largest driver, but this is unchanged versus the fourth quarter. While the rising costs of goods across the globe are leading to cost cutting, streaming is more of an inelastic expense in the U.S. The U.S. may have reached a point of content saturation instead. With so much choice, consumers are finding it harder to find content they want to watch.
Netflix's move seems inevitable as the streaming landscape shifts into its next phase. The company's earnings report of disappointing numbers demonstrates that new viewing strategies are inevitable. Ones driven by SVoD that are less-costly, bundled and offset by ad-supported plans may be the viable pivot to make. Despite the challenges of rolling out an ad-supported tier, the move could be a key component of Netflix getting back on track.
Saving money is still the number one reason for cancellation, but it has not significantly driven a greater proportion of cancellations this quarter for the total market. Instead, it is content that is more likely to drive cancellation compared to the fourth quarter: either wanting to watch a specific series/film and then cancelling or it being hard to find content to watch. Netflix is unique in that its price increase of $1.50 had a significant impact on cancellations this quarter. As streamers evaluate the available content and value they receive from their streaming repertoire, Netflix is seeing losses.
Netflix is an example of how a mature platform can see increased churn. Other platforms can learn from Netflix and focus on their strategies to prevent churn by driving viewer engagement, while simultaneously strategizing to win streamers expected to churn from competitors. The trends seen with Netflix are a sign of larger shifts in the market, and a turning point from continued stacking and increased spend.
The global video streaming market size was valued at USD 372.07 billion in 2021 and is projected to grow from USD 473.39 billion in 2022 to USD 1,690.35 billion by 2029, exhibiting a CAGR of 19.9% during the forecast period. Based on our analysis, the global market exhibited a higher growth of 5.7% in 2020 as compared to 2019. The global COVID-19 pandemic has been unprecedented and staggering, with video streaming experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.
The report includes various software and content delivery service providers offered by players such as Netflix Inc., Hulu LLC, IBM Corporation, Amazon.com Inc., and others. These companies are offering various streaming type channels and platforms such as HBO Max, Amazon Prime Video, Crackle, Paramount Plus, Disney Plus, Acorn TV and others.
The influence of COVID-19 pandemic is expected to result in a considerably positively impacted the global market size during the analysis period. This is attributed to the substantial acceleration in the adoption of online live streaming supported by favorable regulations and decline in in-person visits to physicians. The global market observed a humongous growth rate of 5.7% in 2020 as compared to 9.8% in 2019. In terms of revenue, the market witnessed an increase in revenue to USD 297.40 billion in 2020.
As per Verizon Report in 2020, the streaming traffic increased by 26% during the COVID-19 pandemic around the globe. Also, the usage of live streaming platforms has increased to stay entertained on social media platforms during the lockdown.
Rising adoption of low latency streaming videos and surging live streaming adoption by the consumers through social media platforms aid the market growth. Also, leading players in the market are developing advanced low latency live streaming video platforms. This primarily owing to rising popularity among the users aids the demand for global video streaming market growth. For instance,
Further, in 2020, the combined online video subscriptions of the streaming service providers such as Netflix Inc. and Disney+ increased by 26% reaching around 230 million new subscriptions compared to 2019. Such an increase in subscribers of the OTT platforms has created a massive demand for market growth. Further, as per the Deloitte Report in 2020, there were around 2.5 subscriptions based video on demand streaming services per household in the United States Such, rising the number of subscribers for the video on demand services around the globe aids the market growth.
The scope includes software and content delivery services based on component. Under the software, transcoding and processing, video delivery and distribution, video management, and others are included. In addition, software is growing at a moderate pace owing to the surge in development of advanced streaming platforms by the leading players. For instance,
Further, the content delivery services segment is expected to hold the largest market share during the forecast period. The rising adoption of content delivery OTT platforms among the consumers and increasing consumer spending on entertainment aid the market growth. According to the Motion Picture Association in 2020, the number of OTT platform content delivery services users reached 1.10 billion and is projected to reach 2.20 billion subscribers. Further, the content delivery services scope includes live broadcasting, VOD & complementary content, and low latency streaming services.
In the scope, satellite TV, cable TV, IPTV (internet protocol television), and OTT streaming are considered under channel. Among these, cable TV is expected to hold the largest share in 2021, owing to the surge in adoption by households around the globe.
OTT streaming is expected to grow with the highest CAGR during the forecast period owing to surge in OTT platform adoption in developing countries such as India, Brazil, and others. According to the BCG Report in 2021, India has around 70 to 80 million paid users of the OTT platforms. Such increase in OTT users is expected to drive the OTT streaming market globally.
Healthcare is expected to grow with significant CAGR owing to surge in the live streaming platform for online consulting of patients during the pandemic. According to Forbes, in June 2020, approximately 48% of the U.S. adults subscribed to at least one online streaming service.
North America is predicted to dominate the market share during the video streaming market forecast period owing to the presence of leading players such as Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and others. Further, increasing number of users for video on demand and video gaming platforms across the U.S. and Canada aids the market growth. According to the Entertainment Software Association in 2020, there were around 214 million video game players in the U.S. Among this, 75% of all households have at least one person who plays video games. 781b155fdc